Why the Write Way?
The Way Started Simply
The idea to create this business was born out of a desire of Heather's to leave her corporate job. She wanted to find work she was passionate about that would offer more opportunities than she ever imagined. One that didn't have her up at 4 a.m. every morning commuting an hour each way, missing out on sleep that led to missing out on her young children's activities.
So, in 2016 she set off to find her way.
Heather connected with others who were out there doing New and Great things that didn't require self sacrifice.
She looked for those who were fulfilled by what they did. By connecting with their "people" to support them in researching their own goals, they were able to support themselves and their families.
She asked questions; held follow-up calls; And crafted a plan. That was how she started her
Desire to Do More
Now that she firmly had a grasp on what it meant to be a Virtual Assistant, and working with great clients, she felt a pull to do more.
She wasn't satisfied with helping the few people she could work with as a solo support person. Instead, she longed to create a system that she could grow. She then crafted the plan to bring on team members. But, it didn't make sense to have them work as Heather Nitch, Virtual Assistant. Instead, we needed a team name, a culture, that could grow with us.
Heather's education and skills are grounded through a love of the written word and the creativity of storytelling, so it made sense to name the business Write Way VA.
We Laugh Every Time We Say
"The Write Way"
We love chuckling every time we say "the Write Way", but it is really about who we are as a company.
It is our mission to:
Empower business owners to own their own lane. (it's ok to not love building the back-end of your business)
Grant you, the CEO, the permission to outsource what you aren't so good at or don't love. (it makes you thoughtful, not struggling)
Give you permission to believe you are successful
IN business while admitting you receive support. (you don't have to do it all)
Our Write Way
We love what we do and the businesses we support. We want you, our client, to feel, like us, invigorated by what lights you up and thrive off of being an impassioned business.
We compassionately help you cut through the B.S. to release the self-imposed and non-required pressure of feeling like a failure if you don't know how to do EV-ER-Y-THING.
By acknowledging that there are things we're good at and not is how you SUCCEED. We support you in responsibly executing where you can and alleviate guilt around where you're uninspired FOR YOUR SUCCESS, FOR YOUR CLIENTS, and FOR YOURSELF.