Did you connect with your clients today? Did you make them feel appreciated and cared for?
If not, you need to consider doing it right now.
Regardless of what type of business you have, customer service is the central theme behind any business. Your goal is to serve your clients while earning an income. The term client can mean many different things depending on your role and what sector you serve.
Starting any relationship comes with the excitement and enthusiasm it so deserves. It’s full of all the new things, all the firsts, and that flurry of “Woo”. A working relationship is no different. It is just as exciting. It’s a fresh start with all the unknowns that come along with beginning something new.
A new client is excited just as you are. They are full of energy, excitement, and ideas. They over-communicate and share their BIG ideas and thoughts. This, however, can be short-lived. Just as when that new relationship is no longer “new”. It becomes comfortable and you become relaxed. It also becomes less “work” with no need to keep that energy level high. It becomes everyday life.
Clients do the same thing. They are excited to start working with you, but once it becomes part of that familiar daily routine the urgency and excitement fall off. All of a sudden you don’t hear from them as often. They aren’t as eager to respond to your requests or messages. Or, if really complacent, they will even delete your messages without reading them.
This doesn’t mean they aren’t happy with your work, they have just gotten comfortable with your working relationship.
Driving through the country, have you ever paid attention to the rows of crops?
They are straight, even, consistent. The farmer plants them evenly and tends to them on a steady schedule. They are evenly spaced in neat rows. And, every season the crops are plentiful.
This same care and order are needed in all forms of business. Consistency is more than social media content. Consistency is tending to your clients as the farmer tends the field.
Are Intention and Purpose Synonymous?
NO. As a business owner, I know there is a clear difference between Intention and Purpose.
As I sat on the front porch watching the kids ride their bikes up and down the sidewalk, I got worried.
Riding full speed, without thinking about the what-ifs or falling, raised my "Mom Radar". They need to be careful, what if they fall.
Then I Stopped.
Wait a minute, they are having fun. Why should they worry about falling? If they do, they will get back up and continue on.
In the words of Gru from Despicable Me, "Light Bulb". Isn't that what we do in business?
Yes, I give advice on ways to improve systems, no I'm not going to send you screenshots of my Standard Operating Procedures as examples.
Clients ask how to improve profitability by automating systems and tracking sales, which I excitedly give suggestions and input on what types of systems to implement.
Last week I received an email from another business and I was rather surprised. The email had a texting-style language - extra letters in words and exaggerated punctuation.
This is a business that has always upheld a more traditional style of communication, following standard language protocols and using formal salutations. To receive an email from a new staff member in a format I would save for text messaging my friends and teenagers, was unexpected.
In today’s business culture, there are numerous areas where a more relaxed format is necessary or expected. However, it needs to be used in the right context.