We have all seen those ads for a product that just seems to miss the mark and flops. Why does that happen? Why do some ideas grow while others, that on the surface seem good, fail miserably?
It is vital to the success of your business/your product to research your intended audience. What are they looking for? How does your offer meet their need(s)? Do you offer solutions to a problem? Are you targeting the right audience?
Taking the time to complete market research provides the information necessary to create products and offers with the highest success rate. You don't want to take the time to create an offer and launch it to find out you missed the mark. Make the most of your time and efforts.
It is interesting to track what trends have arisen in the employment world. If we look at the CareerBuilder image summarizing the Harris Poll national survey results for 2017, you can see that 51% of the positions employers are adding are anticipated to be temporary or contract.
In the Virtual Assistant world, this is nothing but a positive for those of us looking to grow our experience and levels of aptitude. Reaching out to companies looking to further their goals through flexibility of contractors is a way to build a portfolio and make a VA more well rounded, and have the ability to streamline processes.
Trying to decide what to offer to clients without killing yourself creating a product that gets nothing but crickets can be disheartening, but it shouldn't. Do you know how?
Surveys! Yes, surveys.
Taking the time to determine your ideal client's needs will help you pinpoint where to focus your time and energy. Doing a little research and homework upfront can make a world of difference to the success or failure of your product or course. Not only do you have an opportunity to reach out to potential new clients, but you can reintroduce yourself to old ones who appeared to lose interest in you or your offerings. As a bonus or attention grabber, you can also include a freebie or teaser to upcoming releases.
There are many options to find the best survey for you - there are the simple surveys you can create within Facebook, or you can go more detailed by using SurveyMonkey, SurveyGizmo, Typeform, Google Forms, or any other survey programs you can find. It all depends on what you want to know.
If it is a simple yes or no, or choosing from a few short options, then a Facebook survey may be just what you need. However, if you want more detail and give the option for participants to give long answers, you would be better served by the likes of an outside program. It doesn't have to be complicate though and shouldn't take you mounds of time to create.
You are looking for specific information based around what you would like to offer clients. So, simply put, ask them if they want it. Don't make it so overwhelming that no one is going to take the time to complete the survey. Make it interesting and worth their effort. If you get massive responses, then you are on the right track. If not, no worries - you just saved yourself from creating the wrong type of offer.
It is a Win-Win for you. You find out the reception of your new idea, as well as find out how many people are truly interested in you or your company. By taking the time to respond, people are telling you that are interested in you, maybe even working with you or buying a product. The results of a survey are multi-layered and create an interactive way to build confidence in your ideas and your products.
People will notice the fact that you took an interest in them and their needs before meeting your own by offering the product first. You are still receiving vital information and meeting your needs all the while making potential clients feel more included in the entire process. Showing you value your clients' input is key to not only getting new clients, but maintaining the ones already on board.
Take the time to do your research. Write that survey and meet the needs of your ideal client!!