Finding your target market isn’t always easy and weeding through the vast array of ways to find them can be arduous. So, what is a budding entrepreneur to do when they don’t have days to spend hunting/researching/lurking to find niche areas? – Get fastidious in presenting expert level ideas and solutions for the issues facing your target market.
Determining how your knowledge and skills can answer the call of your niche is essential in growing your credibility and gaining clients. Start playing BIG and showcase those skills by presenting ideas and solutions to those you can offer guidance and support.
In growing your business, we all know how important each step can be – from blogging to building a portfolio and creating a substantial social media presence. But, what I recently learned from talking to an esteemed colleague, is that not everyone understands that each of those pieces can build upon one another to create an even bigger product or service.
In creating each piece, the creative graphics, the properly worded blog, the catchy caption, do you think about how to use it as a layer to something bigger? More than just “your brand”?
Maybe Not – If Not, You Should
Trying to decide what to offer to clients without killing yourself creating a product that gets nothing but crickets can be disheartening, but it shouldn't. Do you know how?
Surveys! Yes, surveys.
Taking the time to determine your ideal client's needs will help you pinpoint where to focus your time and energy. Doing a little research and homework upfront can make a world of difference to the success or failure of your product or course. Not only do you have an opportunity to reach out to potential new clients, but you can reintroduce yourself to old ones who appeared to lose interest in you or your offerings. As a bonus or attention grabber, you can also include a freebie or teaser to upcoming releases.
There are many options to find the best survey for you - there are the simple surveys you can create within Facebook, or you can go more detailed by using SurveyMonkey, SurveyGizmo, Typeform, Google Forms, or any other survey programs you can find. It all depends on what you want to know.
If it is a simple yes or no, or choosing from a few short options, then a Facebook survey may be just what you need. However, if you want more detail and give the option for participants to give long answers, you would be better served by the likes of an outside program. It doesn't have to be complicate though and shouldn't take you mounds of time to create.
You are looking for specific information based around what you would like to offer clients. So, simply put, ask them if they want it. Don't make it so overwhelming that no one is going to take the time to complete the survey. Make it interesting and worth their effort. If you get massive responses, then you are on the right track. If not, no worries - you just saved yourself from creating the wrong type of offer.
It is a Win-Win for you. You find out the reception of your new idea, as well as find out how many people are truly interested in you or your company. By taking the time to respond, people are telling you that are interested in you, maybe even working with you or buying a product. The results of a survey are multi-layered and create an interactive way to build confidence in your ideas and your products.
People will notice the fact that you took an interest in them and their needs before meeting your own by offering the product first. You are still receiving vital information and meeting your needs all the while making potential clients feel more included in the entire process. Showing you value your clients' input is key to not only getting new clients, but maintaining the ones already on board.
Take the time to do your research. Write that survey and meet the needs of your ideal client!!