Different styles of business work for different niches and genres. That's a fact. However, let's all be respectful of choice. We all have a right to choose what is BEST for us. So, here's my two cents on how to do your homework and make decisions for you business, regardless of what any "expert" says.
Do your due diligence.
Take the time to research your options, study potential results, and your own personal work style. Forcing yourself to behave in a way that feels unnatural doesn't make for a successful path. Instead, it makes your work feel messy and inauthentic.
Look outside the "norm."
This should be anything but "Being like the Joneses". This is YOUR business, so make it work for YOU. Lofty suggestions of what you "should" be doing by experts and well-meaning people are just that, suggestions. Only you can decide what will work for you. And, what works for you, doesn't have to be the standard you see everyone in your niche use. As long as it meets your objectives is all that matters.
You aren't always your ideal client.
You don't have to create content that you would consume. I know in my case, I am not my own ideal client. I don't need to be to have success. Actually, moving beyond what I like, I am more likely to reach my intended audience. I have lofty goals for my business, but I am not there yet. So, keeping myself limited to me as my intended audience doesn't push me to reach that next goal.
Paying attention to the details will make success within your reach. In creating your business systems, you can't gloss over the finer points and expect processes to work. They will bind up and create bottlenecks within your business that long-term you cannot afford. Take the time to get it right from the outset. Trying to take shortcuts and the easy way doesn't make it right or lead to success. It's in the little details that you will find your greatest steps to success.
Surround yourself with the right people.
You want to connect with like-minded people and those who are reaching the goals you are working towards. Those are the people who will push you to take the next steps and reach the next level. You can't sit with those you surpassed and expect them to hold space for you to reach the next level. Be willing to stretch yourself and your circle.
Stay strong, and trust yourself and your instinct. Allowing others to get you off-track leads to nothing but struggle. Be positive. There are a multitude of options and opportunities. Be open and mindful of your own needs to support your goals. We may stumble, but we get back up and keep pressing on.
When growing a business, you need to streamline everything from your automated systems to the amount of information you receive from outside sources. When our inbox, news feed, notifications, smartphone, tablet, and computer are littered with unnecessary information and out-of-date apps or programs, it is time to purge.
Do you really need the distractions and time suckers?
Delete those apps you no longer use. They are taking up space in your memory and your mind. By seeing them all the time when you no longer use them, they turn into the same thing as Spam - nothing but garbage. Clean it all up, make it easier to navigate and put them in an order that saves time and energy. If you find you need it later, you can always download it again.
Sharing the skills important to you and finding a method of sharing that is pertinent to what your intentions are takes work. You need to be clear about your message and what you want someone to take away from your messaging. Taking the time to research your topic(s) and prepare them in a manner educating your audience will lead you to be a credible source of information.
What do you want them to know, feel and do?
One of my amazing clients reminded me recently why open communication is key to success in business. After some misunderstandings, we were able to keep the lines of communication open to find a result that met the project needs, the client's needs. It wasn't about me showing her how what I did what going to work, but rather understanding that it was not done in the manner she wanted.
What I offered was positive customer service.
We have all seen those ads for a product that just seems to miss the mark and flops. Why does that happen? Why do some ideas grow while others, that on the surface seem good, fail miserably?
It is vital to the success of your business/your product to research your intended audience. What are they looking for? How does your offer meet their need(s)? Do you offer solutions to a problem? Are you targeting the right audience?
Taking the time to complete market research provides the information necessary to create products and offers with the highest success rate. You don't want to take the time to create an offer and launch it to find out you missed the mark. Make the most of your time and efforts.
Continuing growth in the world of E-Commerce makes it necessary for small businesses to focus on top notch service. It becomes more and more critical to have systems in place allowing the user experiences to exceed expectations. These systems are imperative to success.
One way to do this is to have automations in place that personalize the experiences while making them as time effective as possible. In a world where there is less personal interaction, customer service is made through online interactions where the user's needs are as important as if they were interacting one-on-one.
It is interesting to track what trends have arisen in the employment world. If we look at the CareerBuilder image summarizing the Harris Poll national survey results for 2017, you can see that 51% of the positions employers are adding are anticipated to be temporary or contract.
In the Virtual Assistant world, this is nothing but a positive for those of us looking to grow our experience and levels of aptitude. Reaching out to companies looking to further their goals through flexibility of contractors is a way to build a portfolio and make a VA more well rounded, and have the ability to streamline processes.
Achieving your goals takes commitment and planning. If you fail to plan accordingly, you will unfortunately flop. Set SMART (Specific Measurable Attainable Relevant Timely) Goals for yourself. By doing so, you will make it possible to reach your Ultimate Goal just one step at a time. By breaking it down into pieces that you can achieve, you allow your goals to grow systematically. Just like the pyramids, you build your dreams one brick at a time. Each SMART Goal is a building block.
What is a SMART Goal?
Finding your target market isn’t always easy and weeding through the vast array of ways to find them can be arduous. So, what is a budding entrepreneur to do when they don’t have days to spend hunting/researching/lurking to find niche areas? – Get fastidious in presenting expert level ideas and solutions for the issues facing your target market.
Determining how your knowledge and skills can answer the call of your niche is essential in growing your credibility and gaining clients. Start playing BIG and showcase those skills by presenting ideas and solutions to those you can offer guidance and support.
In growing your business, we all know how important each step can be – from blogging to building a portfolio and creating a substantial social media presence. But, what I recently learned from talking to an esteemed colleague, is that not everyone understands that each of those pieces can build upon one another to create an even bigger product or service.
In creating each piece, the creative graphics, the properly worded blog, the catchy caption, do you think about how to use it as a layer to something bigger? More than just “your brand”?
Maybe Not – If Not, You Should