Sharing the skills important to you and finding a method of sharing that is pertinent to what your intentions are takes work. You need to be clear about your message and what you want someone to take away from your messaging. Taking the time to research your topic(s) and prepare them in a manner educating your audience will lead you to be a credible source of information.
What do you want them to know, feel and do?
Continuing growth in the world of E-Commerce makes it necessary for small businesses to focus on top notch service. It becomes more and more critical to have systems in place allowing the user experiences to exceed expectations. These systems are imperative to success.
One way to do this is to have automations in place that personalize the experiences while making them as time effective as possible. In a world where there is less personal interaction, customer service is made through online interactions where the user's needs are as important as if they were interacting one-on-one.
Achieving your goals takes commitment and planning. If you fail to plan accordingly, you will unfortunately flop. Set SMART (Specific Measurable Attainable Relevant Timely) Goals for yourself. By doing so, you will make it possible to reach your Ultimate Goal just one step at a time. By breaking it down into pieces that you can achieve, you allow your goals to grow systematically. Just like the pyramids, you build your dreams one brick at a time. Each SMART Goal is a building block.
What is a SMART Goal?
Ok – Business Card and Elevator Speech in Use, Now What?
After careful planning and decision making on your part, you have implemented a clear Elevator Speech and got your “Snazzy” business cards in potential clients’ hands, now what?
This is what will make or break you. You have hit a few with your elevator speech and passed out your card left and right, so you have taken the first steps. The outcome of those hits is determined based on what you do to follow-up with the connections you’ve made.
Hitting the ball out of the park is timely and effective communication.
You want to follow up quickly after you’ve made a connection and piqued someone’s interest. Keep you and your business in the forefront of their thoughts. Doing so, within a day or two of your initial introduction, you set the groundwork to signing them as clients. You should include a Call-to-Action in that follow up.
What is a Call-to-Action and how do I present it to them?
Your call-to-action should be clear and provide steps to follow. Offering a link to a lead page for a course you offer; providing a strategy session to set up a service package to meet their needs; or sending them an assessment to see if you can effectively collaborate together are great ways to start.
You want to show them the benefit of your business, your services. Allow the value of your services or offer to shine through. Present yourself in a manner that shows your skills while offering potential clients’ a means to meet their needs. Do Not turn into the run-of-the-mill “Salesy” cliche.
The benefits met through using your service is the BEST way to gain clients.
By telling someone what you do, you simply offer a crap sales pitch. However, if you listen and learn how to meet their needs, you turn into a problem solver. BINGO – you have a client. You then continue to show them how your services meet their needs. This is not a once and done process. It is how you build value in your continued service. If you love what you do, then it will be a snap.
Do Not get sloppy – it will show.
Don’t start off with the gusto of gale strength winds to mill around and keep going like a gentle summer breeze. the gusto is what gets them to find you a worthwhile expense. Don’t reward that with the enthusiasm of a wet mop after they say yes. You have to live and do what your benefits present. You can’t say one thing to get them in the door and then not deliver. You will quickly lose clients and credibility if you don’t follow through on your word. Earning the trust and respect of new clients should keep you showing up day in and day out. Each day is a new opportunity to knock their socks off. It is not the time to slack off and get complacent thinking they will stay no matter what.
Remember, you are not the only person who is offering these services.
There is a reason they chose to work with you. Remind them of that reason every chance you get. Remind them why they should stick with you to keep growing their business and meet their needs.
If you have a great idea and aren’t sure of the next step – sign up for a free strategy session so we can discuss how to gain that next new client.
Whether you want to admit it or not, once you connect with someone in person, your business card becomes your calling card – the image/note that triggers a receiver’s memory of you.
What does your card say about you? Do you even have one?
If you don’t have one, you NEED one. Yes, NEED! When you network and connect with someone new, how else will they stay connected with you? It is your responsibility to make sure they have the means to reach you, by the most convenient methods, while giving them some eye candy.
Your business card serves as the first line of marketing. How do you market yourself and/or your business?
Are you bland and just run-of-the-mill when it comes to the info on your business card? Is your business card an usual shape and size that you believe is what makes you stand out?
Well, there are always two sides to every coin. Unique cards that stand out are great eye candy, but that round business card or extra tiny card doesn’t necessarily fit in card holders or folios. Be mindful of how the receiver will store your card. Will it be convenient or get lost as a result of being too unique?
Make the information relevant, not overbearing. You don’t need to include every stitch of info about you and/or your business. Make sure everything there is relevant and necessary. White space can be your friend in making information easily accessible. Trying to find a number or email address in a sea of other information can be a waste of time. Considering the number of business cards you can accumulate at a networking event, it doesn’t take much to cast one off when there are 20 more to take its place. Making your card impressive and useful is KEY to the success of having such a quick, simple marketing tool.
Is there a unique identifier to make sure you are the one who stands out in the sea of cards?
Does it maybe include your picture, a call to action, or give a quick solution to a problem? If so, great. Does it support your elevator pitch? Even better. Having it support what you share about your business is key to tying it all together. You want it to be a building block to build your business, your relationship, with potential new clients. It also provides them all the means to reach you and obtain the most information about you and your business.
Allow the white space to serve a purpose. It gives new connections a place to take note of where they met you, something that stood out to them, or to help them remember you. Having a glossy card is basically commonplace now, but having the back matte can offer an easier writing surface. Not spelling everything out by going into massive detail on both front and back can give new connections the chance to write what mattered to them. Not everyone considers the same information important.
Spending the money on a business card is an expense you CANNOT afford to forego.
You don’t need to spend a fortune to provide your potential clients with a card that can WOW them. There are many companies who
provide inexpensive business cards that you can select the card stock, fonts and colors. So, take advantage of first-time customer specials with companies such as Vistaprint, Moo, or even Staples or OfficeMax. Having a polished, professional business card can make the difference between landing that next client or not.
Don’t skimp. Make the most of this simple, expected marketing piece in your Networking B.O.B!
Networking – a term a lot of people have come to despise while others can’t wait for the next event. Me, I am somewhere in between. Networking is great when it is done with people who possess the traits and skills I want to learn about or grow within myself. However, events with less than par attendees leave me drained and weary. Regardless, I do my best to make the most of all events I attend.
I have come to realize that Networking Preparedness is vital to success. Attend any event unprepared without marketing materials and you can come across as unorganized and unprofessional. Also, being able to summarize what you do and why it matters is a key component to success when networking.
I have come up with a Networking Preparedness Challenge that offers you the chance to create your own Networking B.O.B.
A Networking B.O.B. – it is a networking bug out bag. What is a bug out bag you ask? Well, it is a survival kit. So, I have created a Networking B.O.B. that contains everything you should have to be prepared at any time to network and build your business.
You never know where your next BIG client will turn up – maybe at that soccer game or band concert. Sitting at your local restaurant eating dinner, someone may overhear you comment about your business and BOOM, you have a discovery call scheduled. Whenever and wherever, you need to be prepared.
After watching numerous people fall short in this area, I learned early on how vital it is to be able to share your business at a moment’s notice. Be prepared at all times. Your grandma may have warned you to always wear clean underwear, but I’m sure your business-minded grandfather was sure to keep you on your toes about your business endeavors, regardless of where or for whom you worked. You may have gotten annoyed by both types of inquiries and recommendations, but both were coming from a place of love and concern.
You want your business to shine at all times. Make sure you can exemplify what you want your clients to learn from you. It doesn’t matter if you want to work with a number crunching auditor or the free-spirited artist, they will all take notice if you aren’t prepared.
Are you up for the Networking Preparedness Challenge? Let's find out!
Trying to decide what to offer to clients without killing yourself creating a product that gets nothing but crickets can be disheartening, but it shouldn't. Do you know how?
Surveys! Yes, surveys.
Taking the time to determine your ideal client's needs will help you pinpoint where to focus your time and energy. Doing a little research and homework upfront can make a world of difference to the success or failure of your product or course. Not only do you have an opportunity to reach out to potential new clients, but you can reintroduce yourself to old ones who appeared to lose interest in you or your offerings. As a bonus or attention grabber, you can also include a freebie or teaser to upcoming releases.
There are many options to find the best survey for you - there are the simple surveys you can create within Facebook, or you can go more detailed by using SurveyMonkey, SurveyGizmo, Typeform, Google Forms, or any other survey programs you can find. It all depends on what you want to know.
If it is a simple yes or no, or choosing from a few short options, then a Facebook survey may be just what you need. However, if you want more detail and give the option for participants to give long answers, you would be better served by the likes of an outside program. It doesn't have to be complicate though and shouldn't take you mounds of time to create.
You are looking for specific information based around what you would like to offer clients. So, simply put, ask them if they want it. Don't make it so overwhelming that no one is going to take the time to complete the survey. Make it interesting and worth their effort. If you get massive responses, then you are on the right track. If not, no worries - you just saved yourself from creating the wrong type of offer.
It is a Win-Win for you. You find out the reception of your new idea, as well as find out how many people are truly interested in you or your company. By taking the time to respond, people are telling you that are interested in you, maybe even working with you or buying a product. The results of a survey are multi-layered and create an interactive way to build confidence in your ideas and your products.
People will notice the fact that you took an interest in them and their needs before meeting your own by offering the product first. You are still receiving vital information and meeting your needs all the while making potential clients feel more included in the entire process. Showing you value your clients' input is key to not only getting new clients, but maintaining the ones already on board.
Take the time to do your research. Write that survey and meet the needs of your ideal client!!