Driving through the country, have you ever paid attention to the rows of crops?
They are straight, even, consistent. The farmer plants them evenly and tends to them on a steady schedule. They are evenly spaced in neat rows. And, every season the crops are plentiful.
This same care and order are needed in all forms of business. Consistency is more than social media content. Consistency is tending to your clients as the farmer tends the field.