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Research Provides Substance

We have all seen those ads for a product that just seems to miss the mark and flops. Why does that happen? Why do some ideas grow while others, that on the surface seem good, fail miserably?

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And the Survey Says

Trying to decide what to offer to clients without killing yourself creating a product that gets nothing but crickets can be disheartening, but it shouldn't. Do you know how?

Surveys! Yes, surveys.

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