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Research Provides Substance

We have all seen those ads for a product that just seems to miss the mark and flops. Why does that happen? Why do some ideas grow while others, that on the surface seem good, fail miserably?

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Do You Use Your Building Blocks?

In growing your business, we all know how important each step can be – from blogging to building a portfolio and creating a substantial social media presence. But, what I recently learned...

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Elevator Speech – Yes or No?

Lately, I have read and witnessed strong discussion on the value of elevator pitches/speeches. While they can be overused; spewed; and hurt businesses in some instances, I do think they have a...

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And the Survey Says

Trying to decide what to offer to clients without killing yourself creating a product that gets nothing but crickets can be disheartening, but it shouldn't. Do you know how?

Surveys! Yes, surveys.

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